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PLAYER TYPE ·

A Player Type is one of four (4) types of guest, or “Player,” that frequently visits a Family Entertainment or Bowling Entertainment Center, categorized by behaviors and preferences in the Game and Redemption Rooms.

The 4 Player TypesRecent PostsFree Resources

About the

4 PLAYER TYPEs ·

Each Player Type can be generally categorized by the ticket range they prefer to redeem in. Because redeeming is the very last experience they have at your center, it’s the last thing they’ll remember. We call the redemption program “The Closer,” because it can seal or ruin the deal for a return visit, or many.

It’s also why this metric – preferred ticket range – plays such a pivotal role in segmenting your guests, helping us make better orders and provide more unforgettable experiences.

Learn more about each player type below, or click on the button:

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Impulse Player
Ticket Range

< 250 Tickets

SPENDING PREFERENCES

Would rather spend all tickets in one visit than save

PRIORITIES

Instant gratification over anything else

additional insight

Typically younger in age or an adult enjoying time with children

Trader
Ticket Range

250 - 1,250 Tickets

SPENDING PREFERENCES

Will "Trade Up" and play longer for select prizes rather than settle

PRIORITIES

Plans to win a particular prize before gaming

Saver
Ticket Range

1,250 - 3,750 Tickets

SPENDING PREFERENCES

Earns and saves tickets over repeat visits

PRIORITIES

Has a plan to obtain high ticket-value prizes, requiring return visits

additional insight

Typically older or in the "young adult" range

Super Saver
Ticket Range

> 3,750 Tickets

SPENDING PREFERENCES

Values games over prizes, but will aim at highest ticket value prizes

PRIORITIES

Obsessed with earning tickets & playing games

additional insight

Game Rooms are an important part of their social lives

insightsEmpower.com

insights from the blog ·

Learning about the Player Types, their needs and behaviors, their value to your business, and how you can provide them with unforgettable guest experiences is a never ending journey for us...and we love it!

Here are a few featured posts from insightsEMPOWER.com:

8 THINGS YOU CAN’T MISS IN THE 2017 REDEMPTION PLUS CATALOG

We had a blast putting the 2017 Redemption Plus Catalog together this year, and we can’t wait for it to land in your hands (you can even download it below). Here are a few things we didn’t want you to miss this year when flipping through...

Read More
January 2017 Birthday University

Our representatives, Bridgette Stone and Marisa Garris are excited to be at the January session of Birthday University! As part of our #InsightsEmpower
initiative, we’ll be collecting insights during the conference and providing you an easy place to find all the best tidbits from the event.

Read More

Empower your Inbox ✉️

FREE RESOURCES ·

We’re always finding new and better ways to understand your business and important trends using the Player Types System. Here are some current resources we’ve created for you to start using today. Yes, like...right now :)

If you have any questions, simply click the button below. Or, click on a Resource below for more details.

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